In a timely “Doctor on Call” video, Dr. Yardena Koppel, an attending physician in the Pediatric Emergency Department at Sheba’s Safra Children’s Hospital, delivers essential, evidence-based guidance for international audiences. Her insights empower parents and caregivers with the knowledge needed to safeguard their families against this highly contagious virus.
The Global Measles Threat: Understanding the Risks
Measles presents a clear and preventable threat to global health security. Current data from leading health organizations reveals that over 80% of cases occur in unvaccinated individuals or those with unknown vaccination status. Most alarmingly, 44% of cases affect children under five, a vulnerable demographic with unique healthcare needs. As Dr. Koppel explains, the virus’s contagious nature means that if one unvaccinated child in a household is infected, there is a 90% chance it will spread to other unvaccinated family members—a statistic that underscores the critical need for collective immunity.
Contagion and Symptoms
The measles virus poses a substantial challenge to healthcare systems due to its stealthy transmission. With an incubation period of 12–14 days, an individual can be contagious before displaying any symptoms. Furthermore, a child is capable of spreading the virus from four days before the characteristic rash appears until four days after. Early symptoms—such as fever, cough, runny nose, and red eyes—are often mistaken for common illnesses, making heightened global awareness and early diagnosis paramount.
Vaccination: Our Most Powerful Tool for Global Health
While many children recover, measles can lead to severe, life-altering complications, including neurological damage that may emerge years after infection. The most effective and safe strategy for prevention remains vaccination. The MMR vaccine is a well-tolerated, proven shield against this dangerous virus. Sheba’s unwavering commitment to medical innovation and reliable care is reflected in this clear, expert counsel: ensuring children are current on their MMR and routine immunizations is the single most important step for individual and community protection.
A Call to Action for International Communities
The world is facing its most significant measles outbreak in over two decades.
In our latest “Doctor on Call” video, Dr. Yardena Koppel from Sheba’s Safra Children’s Hospital shares essential guidance for parents and caregivers worldwide.
With 80% of cases in in unvaccinated individuals or those with unknown vaccination status, and 44% affecting children under 5, her expert insights couldn’t be more timely.


